3 Tips To Help You Write Newsletters That People (Actually) Want To Read

I love receiving emails that are nice and helpful. It’s always a delight to read something that’s been sent with love and with a clear intention that the writer wants to share. 

1. Choose one big intention.

What is your intention for your newsletter, what would you like your reader to feel/ know/ or do as a result of reading it?

Choose one big intention for your email. Everything that you write should support that one intention.

Here are some examples:

In this newsletter, I will help you to… 

I am writing because I want to motivate you to…

I’d like to guide you to achieve…

I want you to try…

I’d like to help you to become confident with…

I want you to take inspired action by…

I’d like to remind you that…

I’m educating you on…

If you cannot pin your one intention into one sentence then you may need to review it, to ensure that you’ve really only got one big intention.

2. Get to the point.

Make sure you get to the point straight away. The average professional gets 100 emails each day. Your reader doesn’t have time to read something that isn’t clear or concise. I think you’ll agree with me that you receive far too many emails in a day.

3. Give more than you receive. 

And lastly, focus more on what you can give,  than what you hope to get. Model the behavior that you’d like to see. If you don’t want to receive sales emails from people all the time, then don’t do it yourself.

Be a beacon of light for others, share your love, joy, and hope with the world.

One newsletter at a time.